“We only allow third-party apps to use our API when they follow our API Services Terms of Service, and when we find an app that violates these terms, we will take appropriate action to protect our platform, creators, and viewers.” “We want to emphasize that our terms don’t allow third-party apps to turn off ads because that prevents the creator from being rewarded for viewership, and Ads on YouTube help support creators and let billions of people around the world use the streaming service,” YouTube explains. Desktop users who run adblockers as browser extensions are already seeing content throttled by YouTube, which has been doing so openly for most of 2024 so far. Seeing as users who install apps to block ads (like AdGuard and others) are usually on mobile, this latest crackdown will mostly affect mobile users. It said that viewers of YouTube who use third-party apps that block ads can experience buffering issues or see an error message “The following content is not available on this app” when trying to watch a video. On Monday, YouTube said in an official support update that it was “strengthening” its enforcement on third-party apps that violate its Terms of Service, “specifically ad-blocking apps.” If YouTube’s ongoing war against adblock software was a real one, the latest from the company would be called Operation: Mobile Cheapskate. This is the latest in the platform’s ongoing battle to get viewers to rid themselves of blockers and rather subscribe to YouTube Premium.If you watch YouTube with an app that blocks ads, you may see a warning message that the video is unavailable.YouTube is now cracking down on mobile viewers with adblock apps installed.

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